La création d'une page Facebook n'est que le commencement de l'aventure. C'est un fait prouvé et réel, la création de votre page Facebook n'est pas suffisante pour être efficace sur le web. Voici 5 actions à faire : 1/ Compléter un maximum de champs de la page. La richesse des données permet à Facebook de mettre la page en avant de façon pertinente. De plus, les prospects humains auront confiance en l'entreprise présentée. 2/ Diversifier la nature du contenu. Facebook favorise les pages avec un contenu divers et varié. Il faut bannir l’éternelle photo publiée avec un petit commentaire à coté. Cela est devenu insuffisant. "80% des utilisateurs n’utilisent que 20% des capacités de Facebook" 3/
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