Fin d'année ? Pensez, Newsletter !
La fin de l’année approche. Le temps du business va tourner au ralenti, les esprits seront plus disponibles pour capter vos messages commerciaux. C’est le moment idéal pour vous de ressortir votre carnet de contacts et de l’utiliser. "La newsletter doit comporter du contenu informatif et instructif pour votre cible commerciale" Le principe est de donner de vos nouvelles à vos clients et prospects et par la même occasion proposer vos services ou produits. Afin que cela ne pass
Quand on paramètre mal une newsletter
Cette capture d'écran réalisée sur un e-mail que j'ai reçu démontre les conséquences d'un mauvais paramétrage de l’expédition d'une newsletter. Le terme "Bonjour NOM" qui ne veut, à priori, rien dire est en fait un mauvais paramétrage de la structure de la newsletter. A la place de "NOM" il devrait y avoir mon nom tiré de la liste des contacts que l'expéditeur a utilisé. Chaque destinataire doit voir son propre nom à cet endroit mis automatiquement. Si jamais vous n'avez pas
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