Créer du contenu : Associez vous à de grands événements.
Un bon moyen d’acquérir rapidement de la notoriété est de profiter d’un événement important qui sera omniprésent sur les canaux de communication et qui concernera votre cible marketing. Cela suppose qu’en amont vous avez bien ciblé le profil de vos prospects. La subtilité est de susciter le rapprochement entre votre action commerciale et l’événement dans l’inconscient du prospect sans pour autant être attaquable juridiquement. Prenons un exemple concret. L’exemple de la Coup
Voici, enfin, le vrai poids des trois éléments clés dans le référencement.
Les trois éléments clés d'un bon référencement sont la technique, la sémantique et la notoriété. Les moteurs de recherche comme Google, analysent ces éléments pour hiérarchiser les résultats du référencement organique. Un bon référencement organique permet d’apparaître dans les premières places du résultat du moteur de recherche juste en dessous des résultats payants. Dans les années 200, la répartition en % du poids de ces trois éléments était : La technique à 8%, la sémanti
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