5 erreurs à ne pas commettre lorsque l’on développe un site internet pour un marché étranger.
1 Copier/coller son site français en réalisant juste une traduction du texte dans la langue locale. Pour gagner du temps et de l’argent, la facilité est de transposer la forme à l’identique. Pourtant, la culture et les pratiques commerciales du pays de destination ne sont pas les même que ceux de votre marché domestique. Les couleurs n’ont pas forcement les même significations. Si le bleu est une couleur positive dans de nombreuses régions du monde, certaines cultures font ex
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